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Notes on lead engines, agents and agency work.

How agencies run a lead engine for every client, and what we learn building Relay. Short posts, when we have something worth saying.

Lead engine

How one agency runs a lead engine for every client

Acme GmbH set a target of 10 qualified leads a week. Lead Gatherer found 146, Lead Qualifier kept 44, Mail Marketer contacted 31 and 9 replied. Here is how the agency runs it, and where it stops for approval.

24 Sep 2026 · Talha Bera · 1 min read

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Give every client a lead engine.

Relay is invite-only while we onboard agencies. Tell us about your clients and we set up the first workflow with you.