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How agencies run a lead engine for every client, and what we learn building Relay. Short posts, when we have something worth saying.
Acme GmbH set a target of 10 qualified leads a week. Lead Gatherer found 146, Lead Qualifier kept 44, Mail Marketer contacted 31 and 9 replied. Here is how the agency runs it, and where it stops for approval.
24 Sep 2026 · Talha Bera · 1 min read
Read the postProduct
Customer agents answer your clients’ customers. Operator agents work for your team. The kind is set at create and never changes.
Operator
A checkpoint goes to whoever started the session. Members without approval rights get a read-only view.
Operator
Edit a draft while v1 keeps running. Publish when it is ready; running sessions finish on the version they started.
Industry
What changes when an agency runs the same knowledge across widget, WhatsApp and Instagram.
Tutorial
Create a customer agent, attach a channel, and keep operator work separate.
Operator
The model fills arguments. URLs and header secrets stay on the server.
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