Relay runs a lead engine for each client company. Operator agents gather, qualify and write the outreach; customer agents answer on the client's website, WhatsApp and Instagram. Nothing goes out until you approve it.
Invite only. Billing is handled after invite.
Answers on every source your clients use. Works with the tools you already pay for.
How it works
Each client company gets its own workflow, agents and targets. This week at Acme GmbH: 146 gathered, 44 qualified, 31 contacted, 6 delivered.
Lead Gatherer searches Google Places, Hunter and Snov for offices that fit the client's ideal customer.
Lead Qualifier scores every lead against the client's criteria. Inbound leads from customer agents join the same queue.
Mail Marketer drafts the sequence and stops at a checkpoint. You approve, ask for changes or discard.
Qualified leads that replied go to the client, each with the reason it fits.
Two kinds of agent
Customer agents
On the website widget, WhatsApp, Instagram and Shopify. Quote requests get answered, site visits get booked, and warm leads flow into Qualify.
Operator agents
A pre-defined roster runs Lead engine, Content calendar, Review management and Marketing analysis. Every agent is versioned; a draft never touches a live run.
An agent’s kind is fixed when it is created. Operator agents never answer on customer sources.
Workflows
Gather, qualify, reach out, deliver. A weekly target and cost per lead for every client.
October: 12 posts across Instagram, Facebook and LinkedIn. You review 3 before they are scheduled.
Replies drafted for new Google and Trustpilot reviews. The negative one comes to you first.
A weekly report on lead quality, cost per qualified lead and marketing performance.
Checkpoints
Agents stop at a checkpoint before anything reaches a client’s customers. Approve it, ask for changes in plain words, or discard it.
FAQ
Customer agents answer your clients’ customers on the website widget, WhatsApp, Instagram and Shopify. Operator agents work for your team, with versioned instructions and their own tools. The kind is set at create and never changes.
No. Relay is in closed beta and you need an invite to sign in. There is no self-serve signup or checkout yet.
Company members, not just owners. Owners grant each member the pages they need, and only people with approval rights can approve a checkpoint.
They stay on the server. Keys for Hunter, Snov, Google Places and Slack never reach the browser, the model, logs or transcripts.
Relay is invite-only while we onboard agencies. Tell us about your clients and we set up the first workflow with you.