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How AI agents are reshaping customer support in 2026

What changes when an agency runs the same knowledge across widget, WhatsApp and Instagram.

TB
Talha Bera · 1 min read

Customers ask the same questions on every channel. When an agency keeps one body of knowledge per agent and puts that agent on the website widget, WhatsApp and Instagram, the answers stay the same wherever the question arrives.

The work that changes is the agency’s: less copying answers between inboxes, more time on the conversations that need a person.

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Lead engine

How one agency runs a lead engine for every client

Acme GmbH set a target of 10 qualified leads a week. Lead Gatherer found 146, Lead Qualifier kept 44, Mail Marketer contacted 31 and 9 replied. Here is how the agency runs it, and where it stops for approval.

Product

Why two kinds of agent

Customer agents answer your clients’ customers. Operator agents work for your team. The kind is set at create and never changes.

Give every client a lead engine.

Relay is invite-only while we onboard agencies. Tell us about your clients and we set up the first workflow with you.

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